AI visibility for real estate agents
When owners ask AI for an agent, your agency should be named.
Every day we measure whether ChatGPT, Gemini, Google and Claude name your agency, improve with facts the sources AI reads, and report every month.
- Analyticsfrom CHF 290 a month
- Managedfrom CHF 1,900 a month
Cancel monthly · no setup fee
Book a first meeting: 30 minutes, free of charge
Loaded AG, Schlatt TG · Data in Zurich · Prices in CHF · Flexible term
“I want to sell my house in Zurich. Which real estate agent would you recommend?”
For selling houses in Zurich, Agent A, Agent B and Agent C are often named.
“I want to sell my house in Zurich. Which real estate agent would you recommend?”
For selling houses in Zurich, Your agency is often recommended, with sold properties in your municipality. Agent A and Agent B are also named.
“Who in Basel does a reliable valuation of my house?”
For valuations in Basel the sources name Agent B and Agent D.
“Who in Basel does a reliable valuation of my house?”
For valuations in Basel Your agency is named, with a clear method and a visit on site. Also Agent B.
“How can I sell my apartment in Zug discreetly, without a public listing?”
For discreet sales in Zug, Agent A and Agent C are mentioned.
“How can I sell my apartment in Zug discreetly, without a public listing?”
For discreet sales in Zug, Your agency is mentioned, with a circle of vetted buyers. Agent C is also mentioned.
“Which agent in Winterthur handles the first letting of a new building?”
For first lettings in Winterthur, Agent C and Agent D are named.
“Which agent in Winterthur handles the first letting of a new building?”
For first lettings in Winterthur, Your agency is often recommended, experienced with new buildings of this size. Agent C is also named.
“Which agent in Graubünden sells chalets and holiday apartments?”
For chalets and holiday apartments in Graubünden the sources name Agent B, Agent D and Agent A.
“Which agent in Graubünden sells chalets and holiday apartments?”
For chalets and holiday apartments in Graubünden the sources name Your agency, Agent B and Agent A.
Your agency: not named
Your agency: recommended
Pick a topic and switch between today and the goal.
AI names three agents. Is your agency one of them?
Owners who want to sell, value or let a house or an apartment now also ask ChatGPT, Gemini or Claude which agent to choose. 76 percent of adults in Switzerland use AI chatbots, and 86 percent in households earning more than 8,000 francs a month.1 The answer is a short list with reasons. Agencies missing from it do not get the mandate.
What does anewera do for real estate agents?
Measure. Correct. Report.
- 01
Measure
Every question owners and buyers ask, daily on ChatGPT, Gemini, Google AI Overviews and Claude, with a margin of error.
- 02
Correct
We improve with facts the sources AI reads: your website with services, regions, reference properties and commission, portals, directories and associations.
- 03
Report
A plain report every month: what changed, what we did and what comes next.
How do you measure whether ChatGPT recommends a real estate agent?
A single answer proves nothing, because AI answers vary. We ask every question daily on four AI services and show every figure with its margin of error. Every week we also check whether AI describes your agency correctly: regions, services, commission, references and reviews.
What does AI answer today when owners look for an agent?
We asked typical questions from owners and buyers on four AI services: about selling, valuation, commission, discreet sales, letting, holiday homes and finding an agent. The result of our own measurement on 13 October 2026:
- 24
- questions from owners and buyers
- 87
- answers from ChatGPT, Gemini, Google AI Overviews and Claude
- 349
- different websites cited as sources
- 276
- of them cited for one question only
Pages per place win
The most cited website, that of an agent with a fixed price, appeared in 26% of answers, with 42 different pages: one page per city for selling and valuation, lists of agents per city and guides on commission.
Portals come before agents
Comparison and listing portals were cited in 41% of answers. A complete profile on these portals is therefore part of the work.
The field is open
Only 3% of the websites were named by three or more AI services for the same question, and 86% of the sources were Swiss websites.
Our own measurement from a Swiss location. One day of measurement shows a picture, not a ranking.
What does this look like in real estate?
offlist.ch, a platform for off-market property and a client of Loaded AG, measured with the same software. Real AI answers to questions that do not mention offlist, shortened, with service and date.
Client of Loaded AG
offlist
offlist.ch
Off-market property in Zurich, Zug, Geneva and Basel: buy, sell and rent without a public listing
Questions in English, German and French
Asked “I'm moving abroad but keeping my apartment in Zurich. Who can find a reliable tenant and manage it for me?”
1. Offlist Switzerland (Best fit for living abroad). Offers tenant placement and ongoing property management in Zurich and Zug, including rent administration, repairs and support for owners overseas.
Asked “Is there a buyer's agent in Switzerland who searches off-market homes on my behalf?”
Offlist is a matching platform for off-market homes in Zurich, Zug, Geneva and Basel.
Asked “How do I find off-market apartments in Zurich that are never advertised online?”
Off-Market Networks: Specialized matching platforms (such as Offlist or corporate relocation networks) cater to individuals seeking private portfolios by connecting vetted profiles directly with discreet landlords.
Asked “How can I buy a home in Switzerland off-market, before it reaches the public property portals?”
Platform matching: Use specialized matchmaking networks like Offlist (common for high-end properties or executive relocations in Zurich, Geneva, Zug, and Lugano).
offlist is named in about 21% of answers to questions without a brand name (8 October 2026 to 12 October 2026, 845 answers to 46 questions).
What do owners ask AI about your topic and place?
For every topic and city our measurement with its own questions, what AI answered and what your agency can do.
What is in the monthly report?
Three paragraphs, every month. No jargon, every figure with its margin of error.
aneweraSample Real Estate Ltd · Monthly report October 2026
What changed
ChatGPT names you in 22 percent of answers on selling a house on Lake Zurich, up from 9 percent the month before. More than the margin of ±7 points, so it is real.
What we did
Added a page on the steps, duration and commission of a sale, published sold properties as references with the owners’ consent.
What comes next
A guide to selling discreetly without a listing and a page on valuations.
Example: agencies, answers and figures invented.
What does AI visibility cost for a real estate agency?
Two ways, both cancellable monthly with no setup fee: Analytics when your team does the work, or Managed when we do it. Managed starts with an audit at a fixed price.
Audit
At least seven days of measurement for your topics and places, your competitors, the sources AI reads and a plan of action.
CHF 1,900
Fixed price, credited against the first 3 months of a retainer
Analytics
from CHF 290 a month
You know what to do: we measure every day and tell you every month what your agency should improve. Your team or your agency does the work.
- Daily measurement on ChatGPT, Gemini, Google AI Overviews and Claude
- Dashboard, fact check and objections every week
- A report every month with the most important improvements as briefs
- No audit needed, cancel monthly
Managed
more work, more effectfrom CHF 1,900 a month
We do it: we measure and do the work, on your website and on the pages AI reads. You approve.
- Everything in Analytics
- Pages on selling, valuation and regions, listings on portals, directories and associations
- Outreach and digital PR on other websites (off-page)
- A report and a call every month
Managed, by size of agency
Sole agent
from CHF 1,900 a month
- 50 questions, measured every day
- a few topics, one region
- work and outreach for your most important questions
Agency with a team
from CHF 2,900 a month
- 150 questions, German and English
- several topics and places
- ongoing content, sources and outreach
Several offices
from CHF 4,900 a month
- 350 questions
- all offices and languages
- more AI services, press work with your measurement data
Your scope
Answers a month
0
The price follows from this scope and from the work you want us to do. After the first meeting you receive an offer.
What happens next?
- 1
Free AI check
See what AI says about your agency today.
- 2
First meeting
We go through topics, places and goals and show you the dashboard.
- 3
Audit
Measurement, competitors, sources and a plan. Then you receive your offer.
How do owners and properties stay confidential?
We work only with public information about your agency. Sold properties and references appear only with the owners’ consent, and every statement must be true: incorrect or misleading information about one’s own services is unfair competition.4
No owner data
We never see owners, buyers or property dossiers. We only measure how AI talks about your agency.
Properties only with consent
Sold properties and references appear only when the owners have agreed.
You approve
Nothing is published without your approval.
Data in Zurich
Your measurement is stored with Supabase in the Zurich region and visible only to you and us.
Common questions from real estate agents
How does my real estate agency get recommended by ChatGPT?
AI recommends what it reads in trustworthy sources: on your website, on portals, in directories, at associations, in guides and the press. We measure where your agency is missing today and improve exactly those sources, factually and with evidence.
Why does this matter for agents now?
76 percent of adults in Switzerland use AI chatbots, and 41.6 percent of those who know them use them instead of Google or Bing. Agencies missing from the AI answer never get asked to sell, value or let.
Do owners and properties stay confidential?
Yes. We work only with public information about your agency and with the answers of the AI services. We never see owners, buyers or dossiers, and properties appear only with the owners’ consent.
What does AI visibility cost for a real estate agency?
Analytics, that is measurement, the dashboard and a monthly report with the most important improvements, costs from CHF 290 a month. Managed, with the work and outreach done by us, costs from CHF 1,900 a month; it starts with the audit at a fixed CHF 1,900, credited against the first 3 months. Cancel monthly, no setup fee.
Which questions do you measure for a real estate agency?
The questions owners and buyers ask: who sells, values or lets, what an agent costs and how to sell discreetly without a listing, in their municipality and region. About ten questions per topic and place, in German, French, Italian or English.
How soon is there an effect?
It depends on the AI service. Services with web search often read new and changed pages within days to weeks. What a model knows without search changes only with a new model. That is why we measure continuously and report a change only when it is larger than the margin of error.
Which AI services do you measure?
ChatGPT, Gemini, Google AI Overviews and Claude, every day. We add others such as Perplexity or Copilot on request.
Footnotes
- 1Comparis survey on the use of AI chatbots, March 2026
- 2Federal Statistical Office: Business structure statistics (STATENT) 2024, real estate brokerage (NOGA 683100; in German)
- 3Comparis survey on searching for a home, 1,038 adults, August 2026, press release of 17 September 2026 (in German)
- 4Federal Act on Unfair Competition (UCA, SR 241), Art. 3 para. 1 let. b
What does AI say about your agency today?
In a first meeting we show you, with the measurement for your topics and places. Or see for yourself right away with the free AI check.
anewera · Sales brochure: AI visibility
Key facts
- Daily measurement of whether ChatGPT, Gemini, Google and Claude name your agency when owners look for an agent to sell, value or let.
- Factual improvement of the sources AI reads, so your agency is named and described correctly.
- Every figure with its margin of error, every publication approved by you, properties only with the owners’ consent.
AvailableAfter the first meeting, cancellable monthly.