AI visibility for M&A and succession
When owners ask AI about succession, your firm should be named.
Every day we measure whether ChatGPT, Gemini, Google and Claude name your firm, improve with facts the sources AI reads, and report every month. Discreetly, with public information only.
- Analyticsfrom CHF 290 a month
- Managedfrom CHF 1,900 a month
Cancel monthly · no setup fee
Book a first meeting: 30 minutes, free of charge
Loaded AG, Schlatt TG · Data in Zurich · Prices in CHF · Flexible term
“I want to sell my company within two years. Which M&A advisers in Zurich work with SMEs?”
For selling an SME in Zurich, Adviser A, Adviser B and Adviser C are often named.
“I want to sell my company within two years. Which M&A advisers in Zurich work with SMEs?”
For selling an SME in Zurich, Your firm is often recommended, experienced with firms of your size. Adviser A and Adviser B are also named.
“My children will not take over the company. Who helps with succession in eastern Switzerland?”
In eastern Switzerland the sources name Adviser B and Adviser D for succession planning.
“My children will not take over the company. Who helps with succession in eastern Switzerland?”
In eastern Switzerland Your firm is named for succession planning, from valuation to handover. Also Adviser B.
“What is my company worth, and who does an independent company valuation in Bern?”
For independent valuations in Bern, Adviser A and Adviser C are mentioned.
“What is my company worth, and who does an independent company valuation in Bern?”
For an independent company valuation in Bern, Your firm is mentioned, with the usual methods for SMEs. Adviser C is also mentioned.
“My managing director wants to buy the company. Who advises on a management buy-out in Lucerne?”
For management buy-outs in Lucerne, Adviser C and Adviser D are named.
“My managing director wants to buy the company. Who advises on a management buy-out in Lucerne?”
For a management buy-out in Lucerne, Your firm is often recommended, including on financing. Adviser C is also named.
“Which advisers in Basel help with buying a company?”
For buying a company in Basel the sources name Adviser B, Adviser D and Adviser A.
“Which advisers in Basel help with buying a company?”
For buying a company in Basel the sources name Your firm, Adviser B and Adviser A.
Your firm: not named
Your firm: recommended
Pick a topic and switch between today and the goal.
AI names three advisers. Is your firm one of them?
Owners who want to sell or hand over a company often talk to nobody about it for a long time. A question to ChatGPT, Gemini or Claude stays discreet. The answer is a short list of advisers with reasons, and 76 percent of adults in Switzerland use such AI chatbots.1 Firms missing from the list do not get the enquiry.
What does anewera do for M&A boutiques and succession advisers?
Measure. Correct. Report.
- 01
Measure
Every question owners and buyers ask, daily on ChatGPT, Gemini, Google AI Overviews and Claude, with a margin of error.
- 02
Correct
We improve with facts the sources AI reads: your website, succession platforms, associations and articles.
- 03
Report
A plain report every month: what changed, what we did and what comes next.
How do you measure whether ChatGPT recommends an M&A boutique?
A single answer proves nothing, because AI answers vary. We ask every question daily on four AI services and show every figure with its margin of error. Every week we also check whether AI describes your firm correctly: size of clients, regions, sectors and fee model.
What does AI answer to questions on selling and succession today?
We asked typical questions from owners and buyers on four AI services: about selling, succession, valuation, management buy-outs and buying a company. The result of our own measurement on 13 October 2026:
- 24
- questions from owners and buyers
- 95
- answers from ChatGPT, Gemini, Google AI Overviews and Claude
- 323
- different websites cited as sources
- 229
- of them cited for one question only
Answer every question, get cited
The most cited source, a specialist adviser, appeared in 26% of answers. 13 different pages of that website were cited: on selling, buying, valuation and succession, and guides on duration, tax and handover.
Big names are no advantage
Each of the four large audit firms appeared in at most 7% of answers. Firms that answer the exact question get named.
The field is open
Only 4% of the cited websites were named by three or more AI services for the same question, and 84% of the sources were Swiss websites.
Our own measurement from a Swiss location. One day of measurement shows a picture, not a ranking.
What is in the monthly report?
Three paragraphs, every month. No jargon, every figure with its margin of error.
aneweraSample M&A Ltd · Monthly report October 2026
What changed
Gemini names you in 27 percent of answers on selling a company in Zurich, up from 12 percent the month before. More than the margin of ±7 points, so it is real.
What we did
Added a page on how an SME sale works, with duration and fee model; completed the listings on succession platforms.
What comes next
A guide to company valuation and a page on management buy-outs.
Example: firms, answers and figures invented.
What does AI visibility cost for an M&A boutique?
Two ways, both cancellable monthly with no setup fee: Analytics when your team does the work, or Managed when we do it. Managed starts with an audit at a fixed price.
Audit
At least seven days of measurement for your topics and regions, your competitors, the sources AI reads and a plan of action.
CHF 1,900
Fixed price, credited against the first 3 months of a retainer
Analytics
from CHF 290 a month
You know what to do: we measure every day and tell you every month what your firm should improve. Your team or your agency does the work.
- Daily measurement on ChatGPT, Gemini, Google AI Overviews and Claude
- Dashboard, fact check and objections every week
- A report every month with the most important improvements as briefs
- No audit needed, cancel monthly
Managed
more work, more effectfrom CHF 1,900 a month
We do it: we measure and do the work, on your website and on the pages AI reads. You approve.
- Everything in Analytics
- Guides, listings on succession platforms and with associations
- Outreach and digital PR on other websites (off-page)
- A report and a call every month
Managed, by size of firm
Sole adviser
from CHF 1,900 a month
- 50 questions, measured every day
- a few topics, one region
- work and outreach for your most important questions
Boutique with a team
from CHF 2,900 a month
- 150 questions, German and English
- several topics and regions
- ongoing content, sources and outreach
Advisory firm with several offices
from CHF 4,900 a month
- 350 questions
- all offices and languages
- more AI services, press work with your measurement data
Your scope
Answers a month
0
The price follows from this scope and from the work you want us to do. After the first meeting you receive an offer.
What happens next?
- 1
Free AI check
See what AI says about your firm today.
- 2
First meeting
We go through topics, regions and goals and show you the dashboard.
- 3
Audit
Measurement, competitors, sources and a plan. Then you receive your offer.
How is discretion kept?
Discretion comes first in a sale or succession. We work only with public information about your firm, never with mandates, names or plans to sell. And we write only what is documented.
No mandate data
We never see whom you work for. We measure only how AI talks about your firm.
Deals only once public
We name completed transactions only when you and your clients have already published them.
You approve
Nothing is published without your approval.
Data in Zurich
Your measurement is stored with Supabase in the Zurich region and visible only to you and us.
Common questions from M&A boutiques and succession advisers
How does my M&A boutique get recommended by ChatGPT?
AI recommends what it reads in trustworthy sources: on your website, on succession platforms, with associations, in articles and the press. We measure where your firm is missing today and improve exactly those sources, factually and with evidence.
Why does this matter for succession advisers now?
According to a survey by the University of St. Gallen and UBS, 32 percent of SME owners plan to transfer ownership within the next five years. And a question to AI is discreet: nobody hears of it.
Is discretion kept?
Yes. We work only with public information about your firm and with the answers of the AI services. We never see mandates, names or plans to sell.
What does AI visibility cost for an M&A boutique?
Analytics, that is measurement, the dashboard and a monthly report with the most important improvements, costs from CHF 290 a month. Managed, with the work and outreach done by us, costs from CHF 1,900 a month; it starts with the audit at a fixed CHF 1,900, credited against the first 3 months. Cancel monthly, no setup fee.
Which questions do you measure for an M&A boutique?
The questions owners and buyers ask: who helps with a sale, a succession, a valuation or a management buy-out, in their region and sector. About ten questions per topic and region, in German, French, Italian or English.
How soon is there an effect?
It depends on the AI service. Services with web search often read new and changed pages within days to weeks. What a model knows without search changes only with a new model. That is why we measure continuously and report a change only when it is larger than the margin of error.
Which AI services do you measure?
ChatGPT, Gemini, Google AI Overviews and Claude, every day. We add others such as Perplexity or Copilot on request.
What does AI say about your firm today?
In a first meeting we show you, with the measurement for your topics and regions. Or see for yourself right away with the free AI check.
anewera · Term sheet: AI visibility
Key terms
- Daily measurement of whether ChatGPT, Gemini, Google and Claude name your firm when owners ask for advice on a sale or succession.
- Factual improvement of the sources AI reads, so your firm is named and recommended.
- Every figure with its margin of error, every publication approved by you, full discretion.
ClosingAfter the first meeting, cancellable monthly.