AI visibility for law firms
When clients ask AI, your firm should be named.
Every day we measure whether ChatGPT, Gemini, Google and Claude name your firm, improve with facts the sources AI reads, and report every month.
- Measure and analyse onlyfrom CHF 490 a month
- Measure and improvefrom CHF 1,500 a month
Cancel monthly · no setup fee
Book a first meeting: 30 minutes, free of charge
Loaded AG, Schlatt TG · Data in Zurich · Prices in CHF · Flexible term
“Which lawyer in Zurich specialises in inheritance law?”
For inheritance law in Zurich these firms are often named: Firm A, known for estate planning, Firm B with SAV specialists in inheritance law, and Firm C, which also advises in English.
“Which lawyer in Zurich specialises in inheritance law?”
For inheritance law in Zurich I would mainly recommend Your firm: several SAV specialists in inheritance law, advice in German and English. Firm A and Firm B are often named too.
“I was dismissed. Which firm in Bern helps with employment law?”
For employment law in Bern, Firm B and Firm C are options. Both represent employees before the labour court.
“I was dismissed. Which firm in Bern helps with employment law?”
In Bern, Your firm specialises in employment law and represents employees before the labour court. Firm B is often named too.
“A good family lawyer for a divorce in Basel?”
In Basel, Firm A and Firm C are often recommended for divorces, both experienced in mediation.
“A good family lawyer for a divorce in Basel?”
For divorces in Basel, Your firm is often recommended, experienced in mediation. Firm A is named as well.
“Which law firm in Zug helps to set up a company?”
For company formation in Zug, sources name Firm B, Firm D and Firm A.
“Which law firm in Zug helps to set up a company?”
For company formation in Zug, sources name Your firm, Firm B and Firm A.
“English-speaking lawyer for a work permit in Geneva?”
For work permits in Geneva, Firm C and Firm D are often mentioned. Both advise in English.
“English-speaking lawyer for a work permit in Geneva?”
Your firm is often recommended for work permits in Geneva and advises in English. Firm C is also mentioned.
Your firm: not named
Your firm: recommended
Pick an area of law and switch between today and the goal.
What does anewera do for law firms?
Measure. Correct. Report.
- 01
Measure
Every question your clients ask, daily on ChatGPT, Gemini, Google AI Overviews and Claude, with a margin of error.
- 02
Correct
We improve, with facts, the sources AI reads: your website, the SAV lawyer search, directories and expert articles.
- 03
Report
A plain report every month: what changed, what we did and what comes next.
How do you measure whether ChatGPT recommends a law firm?
A single answer proves nothing, because AI answers vary. We ask every question daily on four AI services and show every figure with its margin of error. And every week we check whether AI describes your firm correctly.
What is in the monthly report?
Three paragraphs every month. No jargon, every figure with its margin of error.
aneweraSample law firm · Monthly report October 2026
What changed
Gemini names you for inheritance law in Zurich in 34 percent of answers, up from 18 percent the month before. More than the margin of ±7 points, so it is real.
What we did
Completed the listing in the SAV lawyer search. Added the most common questions to the inheritance law page.
What comes next
An expert article on estate planning, and the employment law page for Bern.
Example: firms, answers and figures invented.
What does AI visibility cost for a law firm?
Two ways, both starting with an audit at a fixed price: measure and analyse only, or measure and let us do the work. Cancel monthly, no setup fee.
Audit
At least seven days of measuring for your areas of law and cities, your competitors, the sources AI reads and an action plan.
CHF 1,900
Fixed price, credited against the first 3 months of a retainer
Measure and analyse only
from CHF 490 a month
You see every day where your firm stands. Your team or your agency does the work.
- Daily measurement on ChatGPT, Gemini, Google AI Overviews and Claude
- Dashboard, fact check and objections every week
- Actions as briefs for your team or your agency
- A short report every month
Measure and improve
more work, more effectfrom CHF 1,500 a month
We measure and do the work: content, listings, technology and sources. You approve.
- Everything in the analysis
- Content and listings, such as the SAV lawyer search
- Technology: structured data, llms.txt, access for AI crawlers
- A report and a call every month
Measure and improve, by size of firm
Sole practice
from CHF 1,500 a month
- 25 to 30 questions
- 2 areas of law, 1 city
- Technology, plus 1 to 2 pieces of content or listings a month
Mid-sized firm
from CHF 2,900 a month
- 50 questions, German and English
- several areas of law and cities
- 2 to 4 pages a month, sources and outreach
Large firm
from CHF 4,900 a month
- 100 questions and more
- all offices and languages
- more AI services, media work with your data
Your scope
Answers per month
0
The price follows from this scope and from the work you want us to do. After the first meeting you receive an offer.
What happens next?
- 1
Free AI check
See what AI says about your firm today.
- 2
First meeting
We go through areas of law, cities and goals, and show you the dashboard.
- 3
Audit
Measuring, competitors, sources and a plan. Then you receive your offer.
Is AI visibility compatible with the rules for lawyers?
Yes, as long as it stays factual. Lawyers may advertise as long as it is objective and serves the public's need for information.2 That is exactly how we work.
Public information only
We work with public information about your firm. We never see client data.
Factual, not loud
No superlatives, no bought reviews, no pushy advertising.
You approve
Nothing is published without your approval. The professional assessment stays with you.
Data in Zurich
Your measurement is stored with Supabase in the Zurich region and visible only to you and us.
Questions law firms ask
How does my law firm get recommended in ChatGPT?
AI recommends what it reads in trusted sources: your website, directories such as the SAV lawyer search, expert articles and reviews. We measure where your firm is missing today and improve exactly those sources, factually and with evidence.
May a law firm in Switzerland work on its AI visibility?
Yes, as long as it stays factual: Art. 12 lit. d BGFA allows advertising that is objective and serves the public's need for information. We work without superlatives or bought reviews, and you approve every publication.
What does AI visibility cost for a law firm?
The audit costs CHF 1,900 at a fixed price and is credited against the first 3 months. Measurement alone, with the dashboard and briefs, starts at CHF 490 a month; with the work done by us, at CHF 1,500 a month. Cancel monthly, no setup fee.
Do you need client data?
No. We work only with public information about your firm and with the answers of the AI services. We never see client data.
How soon can you see an effect?
That depends on the AI service. Services with web search often read new and changed pages within days to weeks. What a model knows without search changes only with a new model. So we measure continuously and report a change only when it is larger than the margin of error.
What is the difference between SEO and AI visibility?
SEO brings your website into Google's results. AI visibility makes ChatGPT, Gemini, Google AI Overviews and Claude name your firm in their answers. The two are linked, but an AI answer names only a few firms.
Which AI services do you measure?
ChatGPT, Gemini, Google AI Overviews and Claude, every day. We add others such as Perplexity or Copilot on top.
What does AI say about your firm today?
In a first meeting we show you, with the measurement for your areas of law and cities. Or see for yourself right away with the free AI check.
anewera · A brief on AI visibility
Relief sought
- To establish whether ChatGPT, Gemini, Google and Claude name your firm when clients ask for a law firm.
- To make sure your firm is named and recommended.
- All of it factual, sourced and approved by you, as the law on lawyers requires.
MotionThat a first meeting be arranged.