GEO agency Switzerland: we measure what ChatGPT, Gemini, Google and Claude say about you

What does a GEO agency do?

A GEO agency makes sure that AI assistants such as ChatGPT, Gemini, Google AI Overviews and Claude know your company, describe it correctly and recommend it when the question fits. GEO stands for Generative Engine Optimization. You will also see LLMO, AEO and AI SEO: they aim at much the same thing, although “AI SEO” often just means search optimisation done with AI tools.

At anewera the work always starts with measurement. Only once we know what the engines say about you today, and where they got it from, do we change anything: on your website, in your content and in the sources the engines read.

Why one answer proves nothing

The same question does not get the same answer every time. Checking ChatGPT once gives you a snapshot, not a finding.

So we ask every question several times a day on every engine and count the share of answers that name your company. Every figure comes with its date, the number of answers and a margin of error. We only report a change once it is bigger than that margin.

Failed answers are counted and shown. Days without a measurement stay empty; nothing is smoothed or filled in. The details are in our method.

What we measure

Measure	What it tells you
Named	Share of answers that name your company, per engine, with a margin of error
Recommended or mentioned	Whether an answer advises people to choose you, only lists you, uses you as a source or names you with a caveat
Competitors	Who the engines name instead of you, or next to you
Sources	Which pages the engines read and cite, and which sentences they take from your website
Follow-up searches	The searches an engine runs on its own to answer the question; these are the searches your website has to answer
Failures	Errors, timeouts and searches with no AI Overview, counted and reported

Live today: ChatGPT, Gemini, Google AI Overviews and Claude. We can add further models, such as Perplexity, Microsoft Copilot or Google AI Mode.

How we work: six steps

1. First meeting: free, 30 minutes, about your market and your goals.
2. Analysis: we measure where you stand today on all four engines, against your competitors, with sources and gaps. This is our AI visibility audit.
3. Targets: which questions, engines, languages and locations matter, and what we are aiming for.
4. Plan: technology, content, sources and outreach, in order of impact.
5. Delivery: we do the work, on our own or with your web agency. That covers llms.txt, structured data, access for AI crawlers, pages written for the engines’ follow-up searches, entries in directories and comparison sites, expert quotes and a profile for AI agents through agentready.ch.
6. Monthly report: what changed, with its margin of error, what we did and what comes next. Then back to step 4, with the new numbers.

We work in the open: no bought reviews, no fake profiles, no hidden advertising.

What is different about Switzerland

The same question gets a different answer in Zurich than in Berlin or New York. So we ask every engine with Switzerland as the location, and on Claude we set the city as well.

Your customers ask in German, French, Italian or English, and each language can bring different firms to the top. For an international company in Switzerland this matters twice over: expats often ask in English, local buyers in German, French or Italian. We agree the languages with you. Today we measure in German and English, with French next.

Swiss directories carry a lot of weight. In a study of 98 Swiss SMEs and 2,178 AI answers, 63% of the firms did not appear in a single answer, and the sources cited most were directories such as local.ch, search.ch and comparis.ch (Netzwoche, 29 September 2026).

Your measurement data is stored in Zurich, with Supabase in its Zurich region. We handle personal data under the Swiss Federal Act on Data Protection (FADP). Prices are in Swiss francs, excluding VAT, with a flexible term, and your contact is a team at Loaded AG in Zurich.

How to tell a serious GEO agency

Ask every agency these questions, including us:

• How many answers sit behind a figure, and how wide is the margin of error?
• From which location, and in which language, are the questions asked?
• Are failed answers counted?
• Does the report separate recommended from merely mentioned?
• Which sources do the engines read, and what will the agency change there?
• Who wrote that list of the “best agencies”, and by what method?

Nobody can guarantee that an engine will name your company. What you can expect is work you can measure and check.

When we are not the right fit

• You want a tool your own team runs. anewera is a platform of our own plus a team that measures, does the work and reports.
• You are a small business and would rather do it yourself. agentready.ch has a free check and a do-it-yourself profile.
• Your website needs rebuilding first. Loaded builds it, readable by AI from the start.
• You want to buy advertising in AI answers. GEO is optimisation, not paid placement.

Proof: measured in the open, on our own brands

We show how we measure on brands of our own. The Expat Savvy case study shows how often the four engines name and recommend our insurance advice service for expats, with dates, sample sizes and margins of error.

Since 6 October 2026 we have been making anewera itself visible, live and from zero: Grow in Public. There are no results there yet. Figures appear only after three days of measurement, and every step is logged with its date.

What does it cost?

The price depends on scope: how many questions, engines, languages and locations we measure, how often, and how much work the technology, content and sources need. Measurement is priced openly per request; the work is agreed after the analysis.

You receive a quote for your company after a first meeting.