About
About anewera
anewera is the Swiss AI visibility agency of Loaded AG. We measure what ChatGPT, Gemini, Google AI Overviews and Claude say about companies, and work to get them recommended.
Schlatt TG
Registered office of Loaded AG, Klostergutstrasse 4, 8252 Schlatt-Altparadies
15+ AI models
ChatGPT, Gemini, Google AI Overviews and Claude daily in every package, plus Perplexity, Grok, Copilot, Claude Opus, Claude Fable and more
Data in Zurich
Measurement data with Supabase in its Zurich region, personal data under the FADP
Loaded AG
A company limited by shares under Swiss law
Our own platform
Tracking built for you, not off the shelf
We measure with software of our own. That is why we build a tracking setup for each company: your questions in your customers' languages, your competitors, your locations and the AI services that count for you. As granular as your market needs.
What we measure where many tools stop
Several answers a day
Every question several times a day on every AI service. Many answers give a share with a margin of error instead of a lucky hit.
Recommended or just mentioned
We read every answer: does the AI advise choosing you, just list you, or name you with a caveat?
Down to the city
A Swiss location on every service, for Claude down to the city. Zurich gets different answers than Bern.
Sources and borrowed sentences
Which pages the AI reads and cites, and which sentences it takes word for word from your website.
The AI's follow-up searches
Which searches of its own an AI runs from your customers' question. Those are the searches your website has to answer.
Competitors and mix-ups
Who the AI names instead of you, and where it confuses you with a company of the same name.
Every raw answer
The wording, time and location of every answer, failed ones included. The data is stored in Zurich and belongs to you.
Every model that counts
Besides ChatGPT, Gemini, Google AI Overviews and Claude we measure Perplexity, Grok, Microsoft Copilot, Google AI Mode and single models such as Claude Opus, Claude Fable or GPT-6 Astra.
Measured every day, every change checked
Measure daily
Runs start by themselves every day, for each company at its own time.
Optimise
Technology, content and sources, ordered by impact.
Measure the effect
We log every change with its date and compare before and after. We only report an effect once it is bigger than the margin of error.
Principles
What we stand for
AI answers change from one time to the next. So we work with measurements that can be checked.
01
Measure, do not guess
We ask every question several times a day on every AI service. Every figure comes with its date, the number of answers and its margin of error.
02
Honest, not polished
Failed answers are counted, days without measurement stay empty. We only report a change once it is bigger than the margin of error.
03
Clean, not bought
No bought reviews, no fake profiles, no hidden advertising. And no guarantee that an AI will name you: nobody can promise that in good faith.
Company
Who is behind anewera
anewera is a brand of Loaded AG, a company limited by shares under Swiss law with its registered office in Schlatt TG, entered in the commercial register of the canton of Thurgau.
From the same house come Loaded, which builds websites readable by AI from the start, and agentready.ch, the free check whether a website is ready for AI agents.
Key facts
- Company
- Loaded AG (Loaded SA, Loaded Ltd)
- Legal form
- Company limited by shares under Swiss law (Aktiengesellschaft)
- Seat and postal address
- Klostergutstrasse 4, 8252 Schlatt-Altparadies (Schlatt TG)
- Commercial register
- Commercial Register Office of the Canton of Thurgau
- UID
- CHE-413.943.367
- Authorised representative
- Benjamin Amos Wagner
In the public registers
Contact
Your contact
Benjamin Amos Wagner
Authorised to represent Loaded AG
Write to bw@anewera.ch or book a first meeting: free, 30 minutes.
Book a first meetingLet us find out what AI says about you.
In the first meeting we look at your market together. Free, 30 minutes, no obligation.