Case study

Expat Savvy

Our own brand, measured in the open: what four AI services say about it, with dates, sample sizes and margins of error.

The tracker

Measured, not guessed

Our tracker for Expat Savvy: measuring since 3 October 2026, as of 4 October 2026.

AI answers read and analysed120 of them from Berlin and New York, for comparison
engines: ChatGPT, Gemini, Google AI Overview and Claude
questions, each asked several times a day
where we measure fromdown to Zurich on Claude
Switzerland

What AI answers today

QuestionSwica vs Helsana for expats in Switzerland: which is better and who can advise me for free?

  1. ChatGPTListed

    If you’re an expat in Switzerland, SWICA vs Helsana is much less important for basic insurance than it first appears … Expat Savvy Switzerland | Insurance Consulting specifically focuses on expats

  2. GeminiRecommended

    Choosing between SWICA and Helsana is a common dilemma for expats in Switzerland. … Expat Savvy (specializes in expat insurance comparisons, including SWICA vs. Helsana setups)

  3. AI OverviewRecommended

    Basic mandatory health insurance (KVG/LAMal) offers identical coverage by law across all Swiss providers … Expat Savvy: Provides free English-language consultations and policy optimization for international residents

  4. ClaudeRecommended

    Neither is clearly better. The basic insurance is the same at both … Expat Savvy: a free 45-minute session in English, comparing 11 insurers.

Real answers from 4 October 2026, shortened. Expat Savvy is our own brand.

Starting point

The starting point, measured in the open

Expat Savvy is our own brand, an independent insurance adviser for expats in Switzerland. This is how often the four engines name and recommend it, compared with its competitors.

Measuring since 3 October 2026. 398 answers to 21 questions, as of 4 October 2026.

45%±5

of the answers name Expat Savvy

181 of 398 answers across all four engines, margin of error ±5 points. For comparison, Comparis: 31%.

Per engine: named and recommended

Answers whose stance is not classified yet count as not recommending, so recommended is a lower bound.

ChatGPT127 answers
  • Expat Savvy22%±77% recommended
  • Comparis14%±63% recommended
  • Moneyland13%±63% recommended
  • VIAC9%±53% recommended
  • finpension9%±53% recommended
  • Expat Services Switzerland15%±61% recommended
Gemini127 answers
  • Expat Savvy65%±89% recommended
  • Comparis42%±810% recommended
  • Moneyland21%±72% recommended
  • VIAC18%±78% recommended
  • finpension20%±78% recommended
  • Expat Services Switzerland16%±62% recommended
AI Overview80 answers from 106 searches: 23 without an AI Overview, 3 errors
  • Expat Savvy59%±1114% recommended
  • Comparis34%±109% recommended
  • Moneyland31%±104% recommended
  • VIAC26%±99% recommended
  • finpension25%±99% recommended
  • Expat Services Switzerland4%±53% recommended
Claude64 answers
  • Expat Savvy38%±1214% recommended
  • Comparis39%±129% recommended
  • Moneyland8%±72% recommended
  • VIAC22%±108% recommended
  • finpension19%±98% recommended
  • Expat Services Switzerland22%±102% recommended
Expat SavvyNamedOf which recommendedCompetitorsNamedOf which recommendedLine: margin of error
Which sources the engines citeAnswers that cite a page, with the count per engine.
  • expat-savvy.chOwn site184 answers
  • bag.admin.chAuthority69 answers
  • en.comparis.chCompetitor69 answers
  • moneyland.chCompetitor63 answers
  • reddit.comForum36 answers
  • iamexpat.chEditorial32 answers
  • mustachianpost.comBlog31 answers
  • zurich.chInsurer30 answers
The starting point

Measured since 3 October 2026, on 2 days. That is not a trend yet, so we draw no line. Month by month this grows into a before and after.

This is how we measure for you, and how we report changes.

The same, live, on our newest brand: Grow in Public, anewera from zero

All the numbers as a table
BrandChatGPT (n 127)Gemini (n 127)AI Overview (n 80)Claude (n 64)
Expat Savvy22% named (16 to 30%)
7% recommended		65% named (56 to 72%)
9% recommended		59% named (48 to 69%)
14% recommended		38% named (27 to 50%)
14% recommended
Comparis14% named (9 to 21%)
3% recommended		42% named (34 to 50%)
10% recommended		34% named (24 to 45%)
9% recommended		39% named (28 to 51%)
9% recommended
Moneyland13% named (8 to 19%)
3% recommended		21% named (15 to 29%)
2% recommended		31% named (22 to 42%)
4% recommended		8% named (3 to 17%)
2% recommended
VIAC9% named (5 to 15%)
3% recommended		18% named (12 to 26%)
8% recommended		26% named (18 to 37%)
9% recommended		22% named (14 to 33%)
8% recommended
finpension9% named (5 to 15%)
3% recommended		20% named (14 to 27%)
8% recommended		25% named (17 to 35%)
9% recommended		19% named (11 to 30%)
8% recommended
Expat Services Switzerland15% named (10 to 22%)
1% recommended		16% named (10 to 23%)
2% recommended		4% named (1 to 10%)
3% recommended		22% named (14 to 33%)
2% recommended

Anatomy

Anatomy of an answer

We look not only at whether you are named, but at why. Using a real answer from Claude on 4 October 2026.

  • The answer, read

    What Claude says about Expat Savvy, and which sentences it takes from expat-savvy.ch.

    Claude · 4 October 2026 · Excerpt, shortened, verbatim

    “Swica vs Helsana for expats in Switzerland: which is better and who can advise me for free?”

    Neither is clearly better. The basic insurance is the same at both …

    … In the Comparis survey, Helsana, SWICA, and ÖKK lead on overall satisfaction, and both score 5.1 out of 6. Passage from expat-savvy.ch

    … Their first consultation, and often later ones, is free. The advisor is paid by commission on contracts issued, not by you. Passage from expat-savvy.ch

    • Expat Savvy: a free 45-minute session in English, comparing 11 insurers.Recommended
    • EVO Partners: an independent broker with 15+ insurance partners.
    • Expatservices.ch: offers a free, no-obligation video call.

    Pages read: 12 · cited: 10

  • Who gets recommended

    In the end what counts is how you are named: recommended, only listed, or as a source.

    1. 1HelsanaRecommended
    2. 2SwicaListed
    3. 3ComparisOnly as a source
    4. 4CSSListed
    5. 5SanitasListed
    6. 6Expat SavvyRecommended

    Reason given in the answer

    “Expat Savvy: a free 45-minute session in English, comparing 11 insurers.”

  • The follow-up searches

    Claude breaks the question into searches of its own. These are the searches your website has to answer.

    Swica vs Helsana for expats in Switzerland: which is better and who can advise me for free?

    • Follow-up searchSwica vs Helsana health insurance expats Switzerland 2026
    • Follow-up searchfree health insurance advice expats Switzerland independent broker comparison

  • Read and cited

    Claude read 12 pages and cited 10 of them. 7 of the 10 cited pages come from expat-savvy.ch.

    • How to find an insurance broker or independent advisor in Switzerlandexpat-savvy.chcited
    • Best health insurance in Switzerland 2027: all 11 rankedexpat-savvy.chcited
    • SWICA Review 2026: Entry-Age Pricing, BestMed Worldwideexpat-savvy.chcited
    • Swica vs Helsanaexpat-savvy.chcited
    • Swiss hospital insurance: semi-private vs private worldwideexpat-savvy.chcited
    • Sanitas vs Swica comparison for expats in Switzerlandexpat-savvy.chcited
    • Swiss insurance advisor for expats · Expat Savvyexpat-savvy.chcited
    • Swiss Health Insurance: Compare Premiumsevo-partners.chcited
    • Best Health Insurance in Switzerland (2027): An Honest Comparison ...expatservices.chcited
    • Swiss health insurance comparison: 2027 premiums - Groupe Mutuelgroupemutuel.chcited
    • Best Private Health Insurance for Expats in Switzerland 2026expat-savvy.chonly read
    • Sanitas vs Swica comparison for expats in Switzerlandexpat-savvy.chonly read

  • The quoted passages

    Claude took these sentences from the pages. They show us which wording works.

    On the page: expat-savvy.ch/guides/how-to/find-insurance-broker/

    Cost: a first review is typically free; the advisor is paid by commission on contracts issued, disclosed under Article 45 VAG.

    In the answer

    “The advisor is paid by commission on contracts issued, not by you.”

    On the page: expat-savvy.ch/healthcare/best-health-insurance-switzerland/

    In the 2026 round, Helsana, SWICA, and ÖKK lead on overall satisfaction

    In the answer

    “In the Comparis survey, Helsana, SWICA, and ÖKK lead on overall satisfaction, and both score 5.1 out of 6.”

Stance

Recommended or only mentioned

Being named is not enough. We tell apart whether an answer recommends you, only lists you, uses you as a source or names you with a caution.

All 18 times a company is named in the four answers to the question about Swica and Helsana

How the four engines name Expat Savvy

  • ChatGPTListed
  • GeminiRecommended
  • AI OverviewRecommended
  • ClaudeRecommended

  1. Recommended8 of 18

    The answer advises choosing you.

    Expat Savvy: a free 45-minute session in English, comparing 11 insurers.

    Claude on Expat Savvy

  2. Listed9 of 18

    You appear in a list, without a recommendation.

    Expat Savvy Switzerland | Insurance Consulting specifically focuses on expats

    ChatGPT on Expat Savvy

  3. Only as a source1 of 18

    The answer relies on your content.

    In the Comparis survey, Helsana, SWICA, and ÖKK lead on overall satisfaction, and both score 5.1 out of 6.

    Claude on Comparis

  4. With a caution0 of 18

    The answer names you with a reservation, or warns.

    No case in these four answers. A general caution from ChatGPT:

    don't automatically buy supplementary insurance just because an adviser recommends it.

    ChatGPT

Location

Swiss precision

What AI answers in Zurich is not what it answers in Berlin. We ask from Switzerland, the way your customers do.

GenevaBaselLausanneBernLucerneSt. GallenLuganoBiel/BienneZugFribourgNeuchâtelChurSionSchaffhausenZurich

Location Switzerland on every engine. Down to the city on Claude.

We ask ChatGPT, Gemini and Google AI Overview with the location Switzerland. On Claude we also set the city.

Zurich: Where we measure Expat Savvy from

Same question, different answer“Which Swiss health insurance should I switch to for 2027?”

Zurich

  • CSS21%
  • Comparis14%
  • Moneyland2%
  • Sanitas14%
  • Assura14%
  • Expat Savvy12%

Berlin

  • CSS0%
  • Comparis24%
  • Moneyland21%
  • Sanitas13%
  • Assura13%
  • Expat Savvy13%

New York

  • CSS7%
  • Comparis22%
  • Moneyland17%
  • Sanitas12%
  • Assura10%
  • Expat Savvy12%

In this sample, asked from Zurich, AI names CSS first. Asked from Berlin, CSS does not appear, and from New York rarely. Comparis and Moneyland move up instead.

Sample: 42 mentions of companies from Zurich, 38 from Berlin, 41 from New York, from 3 October 2026 to 4 October 2026. Share of all mentions.

All the numbers as a table
ZurichBerlinNew York
CSS21% (9)0% (0)7% (3)
Comparis14% (6)24% (9)22% (9)
Moneyland2% (1)21% (8)17% (7)
Sanitas14% (6)13% (5)12% (5)
Assura14% (6)13% (5)10% (4)
Expat Savvy12% (5)13% (5)12% (5)

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