Service ·
Sources: which pages AI reads, cites and searches
In short
AI services build their answers from pages they read and cite. For each of your questions anewera shows which websites ChatGPT, Gemini, Google AI Overviews and Claude cite, which of them name your competitors and not you, which passages of your own pages are taken over word for word and, on ChatGPT and Claude, what the AI searches the web for before it answers.
The sources
Which sources AI reads
The websites the AI engines cite most in their answers, and how often anewera is named alongside.
- Website of a GEO agency356 answers cite it28 of them name anewera
- anewera.chOwn site281 answers cite it281 of them name anewera
- youtube.comOther273 answers cite it9 of them name anewera
- Website of another brand232 answers cite it28 of them name anewera
- Website of another brand165 answers cite it12 of them name anewera
- Website of a GEO agency155 answers cite it6 of them name anewera
- Website of a GEO agency121 answers cite it0 of them name anewera
- Website of a GEO agency114 answers cite it0 of them name anewera
- Website of a GEO agency109 answers cite it1 of them name anewera
- Website of a GEO agency102 answers cite it2 of them name anewera
What the sources view shows
Every answer anewera measures is stored with its sources: the pages the AI service cites and, where it tells, the pages it read. From that come five views:
| View | What it shows |
|---|---|
| Most cited pages | the websites each AI service cites most for your questions |
| Cited for competitors | pages cited in answers that name your competitors, but rarely in answers that name you |
| All domains and pages | by kind of site, such as trade media, directory, comparison site, forum or competitor, with new and gone ones marked |
| Your cited passages | which paragraphs of your own pages the AI takes over word for word |
| Searches | the web searches ChatGPT and Claude run before answering, and which brand wins after them |
Read is not cited
An AI service often reads more pages than it finally cites. A page that is read but never cited reaches the AI without convincing it. A page that is not read at all must first be found: through the search terms the AI uses itself. That is why we show both, the pages read and the pages cited, separately for each AI service.
What you do with it
The sources tell you where an action pays:
- Your own pages: if your page is read but not cited, it usually lacks a clear answer to the question. If it is not read at all, it is missing from the AI’s searches.
- Other sites: if the AI cites a trade medium, a comparison site or a directory that names your competitors and not you, a request there pays.
- Gaps: if no good page exists for a question, not even someone else’s, a page of your own pays.
Each of these actions gets a date, and afterwards we measure whether it works: see Actions and impact.
Our own example
Above you see the pages the AI services cite most for the questions about anewera, from our own measurement, and how many of those answers name anewera. Pages of other agencies and tools are shown by their kind only, not by name.
What it costs
The sources and the searches are part of Analytics, from CHF 290 a month for 50 questions. All prices are on the pricing page.
Frequently asked questions
Which sources does ChatGPT use for its answers?
For questions about providers, prices or anything current, ChatGPT searches the web and cites the pages it reads: trade media, comparison sites, directories, forums and the providers' own websites. Which pages those are for your questions only shows over many answers and days. One answer often cites other pages than the next.
Where can I list my company so that ChatGPT finds it?
Where the AI actually reads for your customers' questions. Depending on the industry that is a directory such as local.ch or search.ch, the Google Business Profile, comparison portals or trade media. The sources view shows which pages the answers to your questions cite and which of them name your competitors but not you. That is where a listing pays first.
What are the AI's searches?
Before ChatGPT or Claude answer, they often search the web themselves, with their own search terms. anewera stores these searches and shows which brand wins in the answers after them. So you see which search terms your website must be found for, so that the AI reads it.
How important are reviews and media mentions for AI assistants to recommend a company?
Important as soon as the AI cites review portals, comparison sites or trade media for a question. Then it matters whether and how you appear there. The sources view shows which of these pages come up in the answers to your questions and whether they name you.