AI visibility for insurance brokers
When people ask AI about insurance, your firm should be named.
Every day we measure whether ChatGPT, Gemini, Google and Claude name your firm, improve with facts the sources AI reads, and report every month.
- Measure and analyse onlyfrom CHF 490 a month
- Measure and improvefrom CHF 1,500 a month
Cancel monthly · no setup fee
Book a first meeting: 30 minutes, free of charge
Loaded AG, Schlatt TG · Data in Zurich · Prices in CHF · Flexible term
“Who can help me in Bern switch health insurer for 2027, independently?”
For switching in Bern, Broker A and Broker B are often named. For a pure premium comparison, many answers point to comparison sites.
“Who can help me in Bern switch health insurer for 2027, independently?”
For independent advice in Bern, Your firm is often recommended: registered with FINMA, first meeting free. Broker A is also named.
“English-speaking insurance broker for expats in Zurich?”
For expats in Zurich, Broker B and Broker C are often mentioned. Both advise in English.
“English-speaking insurance broker for expats in Zurich?”
Your firm is often recommended for expats in Zurich: independent advice in English, free first meeting. Broker B is also mentioned.
“Semi-private or private: who advises me independently in Basel on supplementary hospital cover?”
In Basel the sources name Broker A and Broker D. Both compare supplementary cover from several insurers.
“Semi-private or private: who advises me independently in Basel on supplementary hospital cover?”
For independent advice on hospital cover in Basel, Your firm is often named, comparing several insurers. Also Broker A.
“Pillar 3a with a bank or an insurer: who advises me neutrally in Lucerne?”
For neutral advice on pillar 3a in Lucerne, Broker C and Broker B are mentioned.
“Pillar 3a with a bank or an insurer: who advises me neutrally in Lucerne?”
In Lucerne, Your firm advises neutrally on pillar 3a, bank or insurer. Broker C is also mentioned.
“Which broker in St. Gallen looks after the insurance of a small business?”
For small businesses in St. Gallen the sources name Broker B, Broker D and Broker A.
“Which broker in St. Gallen looks after the insurance of a small business?”
For small businesses in St. Gallen the sources name Your firm, Broker B and Broker A.
Your firm: not named
Your firm: recommended
Pick a topic and switch between today and the goal.
AI names three advisers. Is your firm one of them?
People who want to switch health insurer, check supplementary cover or sort out their pension now ask ChatGPT, Gemini or Claude. The answer is a short list with reasons. And since 1 September 2024, cold calling in health insurance brokerage has been banned.1 So it matters all the more whom AI names when people search for themselves.
What does anewera do for insurance brokers?
Measure. Correct. Report.
- 01
Measure
Every question your clients ask, daily on ChatGPT, Gemini, Google AI Overviews and Claude, with a margin of error.
- 02
Correct
We improve with facts the sources AI reads: your website, guides, directories and review profiles.
- 03
Report
A plain report every month: what changed, what we did and what comes next.
How do you measure whether ChatGPT recommends an insurance broker?
A single answer proves nothing, because AI answers vary. We ask every question daily on four AI services and show every figure with its margin of error. Every week we also check whether AI describes your firm correctly: registration, locations, languages and how you are paid.
What does this look like for insurance advisers?
Four clients of Loaded AG, measured with the same software. Real AI answers, shortened, with service and date.
Client of Loaded AG
Expat Savvy
expat-savvy.ch
Health insurance for expats
50 English questions, asked from Switzerland
Asked “Who is the best English-speaking health insurance advisor in Zurich?”
My top recommendation: Expat Savvy
Client of Loaded AG
insurance-guide.ch
insurance-guide.ch
Insurance advice in Lyss, Zurich and Wollerau
50 questions in German and English
Asked “Where can I compare Swiss health insurance premiums for 2027 in English?”
Insurance-guide.ch: It has an English overview of the 2027 premiums.
Client of Loaded AG
ThatDay
thatday.ch
Advice on health insurance and pensions
50 German questions
Asked «Kannst du mir einen unabhängigen Versicherungsberater in Zürich für Krankenkasse und Vorsorge empfehlen?»
Eine weitere interessante Option: ThatDay.
Client of Loaded AG
PrimAI
primai.ch
App for comparing health insurers
50 German questions
Asked «Gibt es eine App, mit der ich meine Krankenkasse prüfen, vergleichen und direkt kündigen kann?»
PrimAI: Eine Schweizer App, bei der du deine aktuelle Versicherungspolice hochladen kannst.
Expat Savvy is named in about 47% of answers to English questions about health insurance in Switzerland (week from 5 October 2026, 1,598 answers). Read the Expat Savvy case study
What is in the monthly report?
Three paragraphs, every month. No jargon, every figure with its margin of error.
aneweraSample Broker Ltd · Monthly report October 2026
What changed
ChatGPT names you in 31 percent of answers on switching health insurer in Bern, up from 17 percent the month before. More than the margin of ±7 points, so it is real.
What we did
FINMA registration and remuneration clearly described on the website. The page on supplementary hospital cover extended with the most common questions.
What comes next
A guide to switching for 2027 and an English page for expats.
Example: firms, answers and figures invented.
What does AI visibility cost for an insurance broker?
Two ways, both starting with an audit at a fixed price: measure and analyse only, or measure and let us do the work. Cancel monthly, no setup fee.
Audit
At least seven days of measurement for your topics and regions, your competitors, the sources AI reads and a plan of action.
CHF 1,900
Fixed price, credited against the first 3 months of a retainer
Measure and analyse only
from CHF 490 a month
You see every day where your firm stands. Your team or your agency does the work.
- Daily measurement on ChatGPT, Gemini, Google AI Overviews and Claude
- Dashboard, fact check and objections every week
- Actions as briefs for your team or your agency
- A short report every month
Measure and improve
more work, more effectfrom CHF 1,500 a month
We measure and do the work: content, listings, technology and sources. You approve.
- Everything in the analysis
- Guides, directory listings and review profiles
- Technology: structured data, llms.txt, access for AI crawlers
- A report and a call every month
Measure and improve, by size of firm
Sole broker
from CHF 1,500 a month
- 25 to 30 questions
- 2 topics, 1 region
- Technology, plus 1 to 2 pieces of content or listings a month
Broker with a team
from CHF 2,900 a month
- 50 questions, German and English
- several topics and regions
- 2 to 4 pages a month, sources and outreach
Brokerage with several offices
from CHF 4,900 a month
- 100 questions or more
- all offices and languages
- more AI services, press work with your measurement data
Your scope
Answers a month
0
The price follows from this scope and from the work you want us to do. After the first meeting you receive an offer.
What happens next?
- 1
Free AI check
See what AI says about your firm today.
- 2
First meeting
We go through topics, regions and goals and show you the dashboard.
- 3
Audit
Measurement, competitors, sources and a plan. Then you receive your offer.
May an insurance broker work on its AI visibility?
Yes, with factual and sourced information. Insurance intermediaries must already tell clients who they are and whether they work tied or independent, and independent ones also how they are paid.4 We make exactly this information findable for AI.
Public information only
We work with public information about your firm. We never see client data or policies.
Independent only when it is true
Anyone who gives the impression of being independent must meet all requirements for independent intermediaries (Art. 182b AVO). We write only what applies to you.
Clear on pay
AI repeats what it reads. We describe factually how you are paid, so it gets it right.
You approve
Nothing is published without your approval.
Common questions from insurance brokers
How does my firm get recommended by ChatGPT for insurance advice?
AI recommends what it reads in trustworthy sources: on your website, in guides, directories and reviews. We measure where your firm is missing today and improve exactly those sources, factually and with evidence.
May an insurance broker work on its AI visibility?
Yes, with factual and sourced information. What you must tell your clients anyway, such as whether you are tied (Art. 45 VAG) and, as an independent intermediary, how you are paid (Art. 45b VAG), we make findable for AI too. You approve every publication.
Why does this matter for brokers now?
Since 1 September 2024, cold calling in health insurance brokerage has been banned. New clients therefore come more often through their own search, and for many that starts with ChatGPT, Gemini or Claude: 76 percent of adults in Switzerland use AI chatbots.
What does AI visibility cost for an insurance broker?
The audit costs CHF 1,900 at a fixed price and is credited against the first 3 months. Measurement alone, with the dashboard and briefs, starts at CHF 490 a month; with the work done by us, at CHF 1,500 a month. Cancel monthly, no setup fee.
Do you need client data?
No. We work only with public information about your firm and with the answers of the AI services. We never see client data or policies.
Does it work for clients who ask in English?
Yes. We measure in German, English, French and Italian, and from other countries on request. For Expat Savvy, a client of Loaded AG, we measure 50 English questions about health insurance in Switzerland.
How soon is there an effect?
It depends on the AI service. Services with web search often read new and changed pages within days to weeks. What a model knows without search changes only with a new model. That is why we measure continuously and report a change only when it is larger than the margin of error.
Which AI services do you measure?
ChatGPT, Gemini, Google AI Overviews and Claude, every day. We add others such as Perplexity or Copilot on request.
Footnotes
- 1FINMA: ban on cold calls in health insurance brokerage, since 1 September 2024 (in German)
- 2Comparis survey on the use of AI chatbots, March 2026
- 3FINMA: about 12,000 intermediaries in the register, 17 June 2026 (in German)
- 4Art. 45 and 45b Insurance Supervision Act (VAG): information duties of intermediaries
What does AI say about your firm today?
In a first meeting we show you, with the measurement for your topics and regions. Or see for yourself right away with the free AI check.
anewera · Policy: AI visibility
Cover
- Daily measurement of whether ChatGPT, Gemini, Google and Claude name your firm when clients ask for insurance advice.
- Factual improvement of the sources AI reads, so your firm is named and recommended.
- Every figure with its margin of error, every publication approved by you.
TermCancel monthly, no setup fee.