Measured daily, from Switzerland

Search was yesterday. In the new era, AI recommends. Ideally, you.

Every day we measure what ChatGPT, Gemini, Google and Claude say about your company, and make sure you get recommended. Looked after by a team in Zurich.

Loaded AG, Zurich · Data in Zurich · Prices in CHF · Flexible term

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What does AI say about your company?

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Above: the anewera dashboard with sample data. The company, its competitors and the figures are invented.

The shift

Search turns into an answer

Google used to show ten blue links. Today AI services read those pages for your customers and end with a few names.

Schematic“Which accounting firm would you recommend for small businesses in Zurich?”

Before

Search results

Today

AI answer

For small businesses in Zurich, these three firms are often recommended:

  • Company A: specialised in small businesses, advice in German and English.
  • Company B: many good reviews and one fixed contact person.
  • Company C: digital bookkeeping at a fixed price.

Three names are left. Whoever is not among them does not appear in the answer.

Your company: not named

Schematic: invented companies, no measured figures.

If you are not named, you are not asked.

Location

Switzerland is not one market

The same question gets a different answer in Switzerland than in Germany or the US.

So we measure from Switzerland, in German and English, down to the city on Claude. French is next.

The real measurement in the case study

Schematic“Which accounting firm would you recommend for small businesses?”

From Switzerland

  1. 1Company A
  2. 2Company B
  3. 3Company C
  4. 4Company D
  5. 5Company E

From Germany

  1. 1Company D
  2. 2Company E
  3. 3Company B
  4. 4Company C
  5. 5Company A

From the US

  1. 1Company E
  2. 2Company C
  3. 3Company D
  4. 4Company A
  5. 5Company B

Schematic: invented companies, no measured figures.

Service

What we do for you

We measure, we do the work, and we report. Every month.

  1. Measure

    Several answers a day per question and AI service, with a margin of error. So you see real changes, not chance.

  2. Optimise

    Technology, content, sources and agents: we work on the pages and sources that AI actually reads and cites.

  3. Report

    Every month: what has changed, what we did and what comes next.

Every engagement starts with a first conversation. We then agree the scope together, to fit your market and your goals. Book a first meeting

How we work in detail

We show how we measure in the open, on a brand of our own. Read the case study

Grow in Public: How we make anewera visible, from zero

The analysis

We read every answer. Sentence by sentence.

From every answer we read who is named, how, and which sources the AI relies on.

  • Who gets named, and why

    Every answer is read, not just counted: who is named, who is recommended, and why.

  • Recommended or only mentioned

    Being named is not enough.

  • A margin of error, not chance

    Several answers a day. A change only counts once it is real.

  • Every location counts

    Zurich, Bern and Geneva get different answers.

  • Sources and quoted passages

    Which pages the AI cites, and which sentences it takes from your website.

  • We do the work

    The data becomes a plan, and we work through it. Every month, with a report.

Example: company, competitors and figures invented.

FAQ

Questions

What clients want to know before the first meeting.

What is GEO?

GEO (Generative Engine Optimization): making sure AI assistants know you and recommend you. It is the counterpart of SEO, for answers instead of search results.

How fast do changes show up?

That depends on the AI service. Services with web search often read new and changed pages within days or weeks. What a model knows without search only changes with a new model. So we measure continuously and only report a change when it is bigger than the margin of error.

How long does the contract run?

The term is flexible. We set the scope after the analysis and adjust it when your goals change.

What do you need from us?

A first meeting, access to your website or a contact at your web agency, and one person for content. We take care of the rest.

Which AI services do you cover?

Live today: ChatGPT, Gemini, Google AI Overview and Claude. We also set up more for you, for example Claude Opus 5.5, GPT-6 Astra, Google AI Mode, Perplexity, Microsoft Copilot, Grok, Mistral Le Chat, and DeepSeek, Qwen, Kimi and Doubao.

Where is my data stored?

In Zurich: we store it with Supabase, in its Zurich region.

Who owns the data?

You do. You see every raw answer and every analysis in your dashboard and can have all of it as an export.

Can I use the dashboard myself?

Today the dashboard is part of our service. A self-service version is planned.

Let us find out what AI says about you.

In the first meeting we look at your market together. Free, 30 minutes, no obligation.

Book a first meetingor the free AI check